This set of store wraps were to showcase Theragun’s new massage retail outlet, Reset. The white wraps were used to signal the coming of the new Reset location in the Century City mall. Once the store was open, a wave pattern was added around the base of the building resembling the waves that are created by the force of the device. The triangles were inspired by Theragun’s patented triangular shape.

Role

Art direction

Project Type

Outdoor Signage