The 2020 Major League Baseball All Star Game was to be hosted by the Los Angeles Dodgers. However, due to COVID-19, the midsummer classic was canceled.

This is a concept that I began in 2017 which led me on a path to exploring past and current All Star Game logos and style guides. Right off the bat, I knew the Dodgers had a minimalistic and conservative style so finding elements to draw inspiration from would be difficult. From visiting Chavez Ravine as a kid I remembered the octagonal shape of the scoreboards as well as the welcome signs. I also remembered the pastel colored seats arranged in a way to mimic the colors of the beach. I took these elements and created a system that could be applied throughout the All Star Game experience. This included, print, digital, outdoor, and uniforms.

Role

Creative Concept, Art Direction, Ad Design

Project Type

Branding